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Evolving the Flatiron Brand. Read more.

Designing to Actually Improve Lives

By Henry Bayuzick July 2, 2018


This post was originally published by UX Collective.

In August 2017, I was working on a project to redesign the tools online sellers use to manage and ship their orders. For sellers, getting sales was exciting, but keeping track of order statuses and shipping products all over the world was hard, especially as their shops grew. Regardless of the type of seller, ranging from side-hustle to full-time job, managing and shipping orders was taking away precious time doing what they love—creating beautiful, one-of-a-kind, handmade products. Our hypothesis was that if we built better shop management tools, we would enable our sellers to spend more time doing what they love, ultimately improving their lives.

One month later, in September 2017, I was sitting in Nashville, Tennessee, at a roundtable with two medical oncologists, one nurse and two billing administrators, discussing frustrations they had with a particular feature of their electronic health record. I had left my previous job with the realization that as a designer, I had many opportunities, some more impactful than others. Instead of helping people buy and sell things or spend more time scrolling on their phones, I wanted to contribute my skills to something that would actually improve lives.

My search took me to Flatiron Health, a healthcare technology company building a learning healthcare system in oncology. After learning more about Flatiron's mission, I was excited to join, but I knew nothing about cancer, let alone healthcare.

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